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Examples

Three listings, marked and rewritten. The products and brands are made up: we have just opened and will not show clients we do not have. The grades come from the checker.

Norte Vivo

Insulated bottle

Grade beforeGrade after

As it was

3 photos / 7

3 photos. Amazon recommends six.

Norte Vivo

Norte Vivo Stainless Steel Insulated Water Bottle 750 ml, High Quality Reusable Flask, Keeps Drinks Cold 24 h and Hot 12 h, for Sports, Gym and Office

4.238 ratings£21.90

150 characters. Since July, 75 fit.

“High Quality”? Nobody searches for that.

Item Highlights

Item Highlights: not submitted.

About this item

  • High quality 18/8 stainless steel.
  • Keeps drinks cold for 24 hours and hot for 12 hours.
  • Leak-proof lid.
  • 750 ml capacity.
  • Satisfaction guaranteed or your money back.

This cannot go in a bullet point.

They say what it is. Not what it is for.

No A+ Content

A+ Content: not submitted.

As we deliver it

7 photos + video / 7

7 photos and a video.

Norte Vivo

Norte Vivo Insulated Stainless Steel Water Bottle 750 ml, Cold 24 h, Black

4.238 ratings£21.90

74 characters. Fits in full.

Item Highlights

BPA-free double wall, leak-proof screw lid, wide mouth for ice cubes and a non-slip base

What no longer fitted in the title.

About this item

  • Cold for 24 hours, hot for 12: a double wall of 18/8 steel with a vacuum layer holds the temperature from morning to night
  • No drips in your bag: screw lid with a silicone seal, tested upside down with the bottle full for a whole night
  • Fits where you need it: 7 cm across, so it sits in a car cup holder and in the side pocket of a 20-litre backpack
  • Clean in a minute: a 5 cm wide mouth that takes ice cubes and the brush, with no corners for smells to linger
  • In the box: 750 ml bottle, spare lid, cleaning brush and a care guide

A benefit and a fact in each.

A+ Content with 5 modules

Modules with images.

What was fixed

  • 150 characters. Since July, 75 fit.
  • “High Quality”? Nobody searches for that.
  • This is a keyword list, not a title.
  • Item Highlights: not submitted.
  • This cannot go in a bullet point.
  • No full stop at the end.
  • Start with a capital.
  • They say what it is. Not what it is for.
  • 3 photos. Amazon recommends six.
  • A+ Content: not submitted.
  • A token description.

Product and brand made up for the example.

Faro Claro

Desk lamp

Grade beforeGrade after

As it was

5 photos / 7

5 photos. A few short.

Faro Claro

LED DESK LAMP Faro Claro – Dimmable Table Lamp with USB Port, 5 Light Modes and 10 Brightness Levels, Reading Lamp for Study, Office and Bedroom – New!

4.59 ratings£28.00

151 characters. Since July, 75 fit.

These characters cannot go in the title: !

Item Highlights

Item Highlights: not submitted.

About this item

  • 5 light modes
  • 10 brightness levels ✅
  • USB port to charge your phone
  • Flexible arm

Bullet points: 4 out of five.

They say what it is. Not what it is for.

No A+ Content

A+ Content: not submitted.

As we deliver it

7 photos + video / 7

7 photos and a video.

Faro Claro

Faro Claro Dimmable LED Desk Lamp with 5 Light Tones and USB Charging Port

4.59 ratings£28.00

74 characters. Fits in full.

Item Highlights

Flexible aluminium arm, 10 brightness levels, remembers your last setting and a 40-minute timer

What no longer fitted in the title.

About this item

  • A light for each task: five tones, from cool white for studying to warm for reading in bed, with no flicker to tire your eyes
  • You choose how much: ten brightness levels on a touch panel, and the lamp remembers your last setting when you switch it back on
  • Charge your phone without taking up a socket: 5 V USB port in the base, within reach while you work
  • Reaches where it is needed: aluminium arm that turns 180 degrees and a tilting head, on a 16 cm base that does not tip over
  • Switches itself off: 40-minute timer for those who fall asleep reading, and it draws 8 W at full power

A benefit and a fact in each.

A+ Content with 5 modules

Modules with images.

What was fixed

  • 151 characters. Since July, 75 fit.
  • These characters cannot go in the title: !
  • “lamp”, 3 times. Amazon allows two.
  • No need to shout.
  • This is a keyword list, not a title.
  • Brand first.
  • Item Highlights: not submitted.
  • Bullet points: 4 out of five.
  • No emojis, no symbols.
  • Start with a capital.
  • They say what it is. Not what it is for.
  • 5 photos. A few short.
  • A+ Content: not submitted.
  • Description: not submitted.

Product and brand made up for the example.

Peludo & Co

Slow feeder

Grade beforeGrade after

As it was

6 photos / 7

6 photos. A few short.

Peludo & Co

Slow Feeder Dog Bowl Anti Choking Dog Bowl Interactive Dog Feeder Pet Bowl Slow Eating Silicone Non Slip Medium Large Dogs Fast Delivery

3.461 ratings£12.50

136 characters. Since July, 75 fit.

“dog, bowl”, 3 times. Amazon allows two.

Item Highlights

Item Highlights: not submitted.

About this item

  • SLOW FEEDER DOG BOWL THAT STOPS DOGS EATING TOO FAST.
  • SLOW FEEDER DOG BOWL THAT PREVENTS CHOKING.
  • Food-grade silicone
  • Dishwasher safe
  • Non-slip base

All capitals is tiring.

They say what it is. Not what it is for.

No A+ Content

A+ Content: not submitted.

As we deliver it

7 photos + video / 7

7 photos and a video.

Peludo & Co

Peludo & Co Silicone Slow Feeder Dog Bowl, Non-Slip, 1 Litre

3.461 ratings£12.50

60 characters. Fits in full.

Item Highlights

Maze that makes meals last longer, BPA-free food-grade silicone, dishwasher safe, for dry or wet food

What no longer fitted in the title.

About this item

  • Slower meals: the maze makes your dog work for each mouthful and stretches out feeding time, for dogs that swallow without chewing
  • Stays where you put it: suction cups grip smooth floors and stand up to the push of a dog weighing up to 30 kilos
  • Straight in the dishwasher: one piece of BPA-free food-grade silicone, with no joins for food to get stuck in
  • For dry kibble or wet food: one litre, the daily ration of a medium-sized dog in a single meal
  • Pick the size by the muzzle: grooves 3 cm deep, made for medium and large breeds; not for small puppies

A benefit and a fact in each.

A+ Content with 5 modules

Modules with images.

What was fixed

  • 136 characters. Since July, 75 fit.
  • “dog, bowl”, 3 times. Amazon allows two.
  • “Fast Delivery” cannot go in the title.
  • Brand first.
  • Item Highlights: not submitted.
  • No full stop at the end.
  • All capitals is tiring.
  • These two say the same.
  • They say what it is. Not what it is for.
  • 6 photos. A few short.
  • A+ Content: not submitted.
  • A token description.

Product and brand made up for the example.

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