Listing marking for Amazon
Who wrote your title: you or Amazon's AI?
Since 27 July 2026, Amazon only allows 75 characters in the title. Titles that run over are gradually replaced with one written by its AI. Paste your listing, we mark it in red and, if you like, hand it back with top marks.
Free, no sign-up. What you paste never leaves your browser.
F
3 photos / 7
3 photos. Amazon recommends six.
Norte Vivo
Norte Vivo Stainless Steel Insulated Water Bottle 750 ml, High Quality Reusable Flask, Keeps Drinks Cold 24 h and Hot 12 h, for Sports, Gym and Office
4.238 ratings£21.90
150 characters. Since July, 75 fit.
“High Quality”? Nobody searches for that.
Item Highlights
Item Highlights: not submitted.
About this item
- High quality 18/8 stainless steel.
- Keeps drinks cold for 24 hours and hot for 12 hours.
- Leak-proof lid.
- 750 ml capacity.
- Satisfaction guaranteed or your money back.
This cannot go in a bullet point.
They say what it is. Not what it is for.
No A+ Content
A+ Content: not submitted.
Product and brand are made up. Both grades come from our checker, the same one you can use.
Paste your title. I will mark it right here.
The checker counts, underlines and grades as you type. It follows the rules Amazon publishes; when a remark is our own advice, it says so.
150 of 7575 over
So that what belongs to the brand is not marked as a mistake.
Your title, marked
Norte Vivo Stainless Steel Insulated Water Bottle 750 ml, High Quality Reusable Flask, Keeps Drinks Cold 24 h and Hot 12 h, for Sports, Gym and Office
Title grade
150 characters. Since July, 75 fit.
Amazon rule75 too many. Keep brand, what it is and one attribute; move the rest to Item Highlights and the bullet points. If you do not trim it, Amazon will put in a title written by its AI.
“High Quality”? Nobody searches for that.
Our adviceSwap the filler for a fact: a size, a material, a use.
This is a keyword list, not a title.
Our adviceA string of synonyms does not fit in 75 characters. One readable phrase; synonyms go in the search terms.
Free, no sign-up. What you paste never leaves your browser.
The rule changed on 27 July 2026
Amazon has cut the title from 200 to 75 characters, spaces included, in every category except books, music and video. And it has added a new field, Item Highlights: 125 characters that are searchable and shown next to the title.
What matters is what happens if you do nothing. The announcement says:
«After July 27, any titles still over 75 characters will be updated to the AI recommendation gradually.»
If your listing was written before July, chances are the title runs long, Item Highlights is empty and nobody told you.
75characters
Title
125characters
Item Highlights
5bullet points
under 255 characters each
250bytes
Search terms
6images
recommended by Amazon
Your listing has eight subjects
The title is only the first. The checker grades each one and averages them by the weight each really has in a listing. This is the report card of the listing above.
Get my report cardSchool year 2026-27 · Listing assessment
Report card
- Listing
- Norte Vivo · Insulated bottle
- Tutor
- Lististo
| Subject | Grade | Tutor's remarks |
|---|---|---|
| TitleCounts for 20%150 characters. Since July, 75 fit. | 3 | 150 characters. Since July, 75 fit. |
| Item HighlightsCounts for 10%Item Highlights: not submitted. | N/S | Item Highlights: not submitted. |
| Bullet pointsCounts for 25%This cannot go in a bullet point. | 5.5 | This cannot go in a bullet point. |
| ImagesCounts for 20%3 photos. Amazon recommends six. | 3 | 3 photos. Amazon recommends six. |
| A+ ContentCounts for 10%A+ Content: not submitted. | N/S | A+ Content: not submitted. |
| KeywordsCounts for 5% | No data | |
| DescriptionCounts for 5%A token description. | 7 | A token description. |
| Price and reviewsCounts for 5%Rating: 4.2. Room to improve. | 6 | Rating: 4.2. Room to improve. |
Overall grade
F
The overall grade only counts the subjects with data.
What to revise first
- Title. 75 too many. Keep brand, what it is and one attribute; move the rest to Item Highlights and the bullet points. If you do not trim it, Amazon will put in a title written by its AI.
- Images. The ones that answer questions are missing: size, use, material close-up, what is in the box. Aim for seven.
- Item Highlights. That is 125 searchable characters shown next to the title. Use them for what no longer fits there: materials and recommended uses.
How we work
No calls, no meetings and no access to your account.
Paste your listing and see the grade
Free and instant. You know what is wrong before spending a penny.
Pick a pack and send us the ASIN
Five minutes. Pay by card and get a VAT invoice.
We mark it and rewrite it
With AI directed and reviewed by a person, and Amazon's rules in front of us. We study the searches and three competitors.
You get it ready to paste
On your private page: each field with its copy button, its counter and its grade. One round of changes included.
Before and after
Drag the line. On the left, the listing as it was, marked in red. On the right, the one we deliver.
Norte Vivo
Norte Vivo Stainless Steel Insulated Water Bottle 750 ml, High Quality Reusable Flask, Keeps Drinks Cold 24 h and Hot 12 h, for Sports, Gym and Office
4.238 ratings£21.90
150 characters. Since July, 75 fit.
“High Quality”? Nobody searches for that.
Item Highlights
Item Highlights: not submitted.
About this item
- High quality 18/8 stainless steel.
- Keeps drinks cold for 24 hours and hot for 12 hours.
- Leak-proof lid.
This cannot go in a bullet point.
They say what it is. Not what it is for.
Norte Vivo
Norte Vivo Insulated Stainless Steel Water Bottle 750 ml, Cold 24 h, Black
4.238 ratings£21.90
74 characters. Fits in full.
Item Highlights
BPA-free double wall, leak-proof screw lid, wide mouth for ice cubes and a non-slip base
What no longer fitted in the title.
About this item
- Cold for 24 hours, hot for 12: a double wall of 18/8 steel with a vacuum layer holds the temperature from morning to night
- No drips in your bag: screw lid with a silicone seal, tested upside down with the bottle full for a whole night
- Fits where you need it: 7 cm across, so it sits in a car cup holder and in the side pocket of a 20-litre backpack
A benefit and a fact in each.
Product and brand made up for the example.
Choose the grade you are aiming for
One payment per listing. No subscription, no tie-in.
Target grade
Notable
€99+ VAT · per listing
€119.79 with VAT
The full copy for one listing, in 4 working days
- 75-character title
- Item Highlights
- Five bullet points with benefit and fact
- Description
- Search terms (249 bytes)
- Keyword research
- One round of changes
Where to start ↓
OrderTarget grade
Sobresaliente
€249+ VAT · per listing
€301.29 with VAT
The copy and the A+ Content, in 7 working days
- Everything in the Notable pack
- Basic A+ Content: script and design of five modules
- Files ready to upload, in Amazon's sizes
- One round of changes
Your brand must be enrolled in Amazon Brand Registry.
OrderTarget grade
Matrícula
€449+ VAT · per listing
€543.29 with VAT
The whole listing: copy, A+ Content and gallery, in 10 working days
- Everything in the Sobresaliente pack
- A gallery of seven images made from your photos
- Main photo reviewed, four infographics and two in-use images
- Two rounds of changes
Your brand must be enrolled in Amazon Brand Registry.
Order
To get started
Repaso · €39 + VAT
The in-depth marking, done by a person, in 2 working days
Report card with remarks, subject by subject · Comparison with three competitors · A suggested 75-character title · The three priorities, in order · Deducted in full if you order a pack within 14 days
Authors and small presses
Got a book on Amazon?
We mark up book listings too. Your blurb, the seven keywords and your KDP categories, corrected like a set of printer’s proofs. The checker is free and there is a single one-off pack.
Grade guaranteed
What we write scores 9 or more in our own checker, which is public: you can check it yourself. If it falls short, we redo it. If it still falls short, we refund you.
We do not promise sales or rankings: nobody can. The guarantee measures the title, Item Highlights, bullet points, description and search terms.
Signed: the tutor
What you will not read here
«We guarantee you 30% more sales.»We guarantee the grade, which is what depends on us.
«Give us access to your Seller Central and we will handle it.»We hand you the copy and the files. You upload them, with a guide.
«More than 500 brands trust us.»We have just opened. The example listings are made up, and we say so.
Questions
Can Amazon really change my title?
Yes. Its announcement says that, from 27 July 2026, titles over 75 characters will gradually be updated to its AI recommendation. Brand owners get 14 days to review the suggestion before it is applied. We explain it with the exact quotes in the 75-character guide.
Does the checker read my listing on Amazon?
No. You paste it. That way it does not depend on Amazon changing its site, we scrape nobody and what you paste never leaves your browser. Only if you ask for the report card by email do we receive your address and the grade, never the copy.
Who writes the new listing?
Artificial intelligence directed and reviewed by a person, with Amazon's rules in front of us and the search and competitor research done. We say so because it is true and because it is what makes this price possible.
Do you guarantee I will sell more?
No, and be wary of anyone who does: sales depend on the product, the price, the reviews and the advertising. We guarantee what we control: that what we write scores 9 or more in our checker, which is public. If it falls short, we redo it; if it still falls short, we refund you.
Do you need access to my seller account?
No. We deliver each field ready to copy and, in the packs with images, the files in the size Amazon asks for. You upload them in ten minutes with the guide we include.
My brand is not in Amazon Brand Registry. Can I order?
The Notable pack, yes: the listing copy needs no registry. A+ Content can only be published by a brand enrolled with Amazon, so Sobresaliente and Matrícula require it.
I also sell in Italy, France or Germany.
Add the marketplace as an extra: €59 per listing. It is not a literal translation: the search research is redone in that language and the same limits are respected.
How do I pay? Is there an invoice?
By card, once, through Stripe's checkout. Prices exclude VAT and you receive an invoice in your company's name. No instalments, no renewals.
Shall we mark yours?
Start with the grade. It is free and takes a minute.